- Išsiųsime per 10–14 d.d.
/https://libri-media.knygos-static.lt/665c6dde-a720-4e7c-a481-791d849e15ff/1)
- Autorius: Melissa Schilling
- Leidėjas: McGraw-Hill Education Ltd
- Metai: 2022
- Puslapiai: 736
- ISBN-10: 126507335X
- ISBN-13: 9781265073350
- Formatas: 18.7 x 23.1 x 2 cm, minkšti viršeliai
- Kalba: Anglų
- Extra -15 % nuolaida šiai knygai su kodu: ENG15
Strategic Management of Technological Innovation ISE (el. knyga) (skaityta knyga) | knygos.lt
Atsiliepimai
Aprašymas
Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.
EXTRA 15 % nuolaida su kodu: ENG15
Akcija baigiasi už 4d.22:22:36
Nuolaidos kodas galioja perkant nuo 10 €. Nuolaidos nesumuojamos.
- Autorius: Melissa Schilling
- Leidėjas: McGraw-Hill Education Ltd
- Metai: 2022
- Puslapiai: 736
- ISBN-10: 126507335X
- ISBN-13: 9781265073350
- Formatas: 18.7 x 23.1 x 2 cm, minkšti viršeliai
- Kalba: Anglų Anglų
Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.
Atsiliepimai